General Motors Marvelous Motorama: Dream Cars from the Joe Bortz Auto Collection -Gilmore Car Museum
Sat, Apr 11
|Gilmore Car Museum
Come see eight special cars from of our own Joe Bortz’s collection at the Gilmore Car Museum exhibit. Special lecture on opening day with pecial guest Richard Earl, son of legendary GM design chief Harley Earl.
Time & Location
Apr 11, 2026, 9:00 AM – Apr 30, 2027, 5:00 PM
Gilmore Car Museum, 6865 Hickory Rd, Hickory Corners, MI 49060, USA
About the event
Defined by Design explores 120 years of automobile design, innovation, and American history, highlighted by a centerpiece exhibition of the GM Motorama Marvels from the Joe Bortz Collection. This capstone experience recreates the legendary 1950s GM Motorama, bringing together eight iconic Motorama “Dream Cars” under one roof for the first time.
Designed under the visionary leadership of Harley Earl, these experimental concept cars (1953–1964) showcase groundbreaking ideas in automotive styling, aerodynamics, materials, and technology that shaped the future of production vehicles. The exhibition captures a powerful era of optimism, creativity, and innovation in American automotive design.
Additional vehicles throughout the exhibition illustrate the evolution of automobile design, from the Brass Era through the 1960s, featuring classics such as a Duesenberg SJ, 1963 Corvette, Edsel Roadster, and more.
To open GM Motorama Marvels from the Joe Bortz Collection, the museum is honored to welcome special guest Richard Earl, son of legendary…